How Much Should PPC Management Cost? [Answered]
PPC management is the process of overseeing and managing a company’s PPC ad spend. This often involves creating strategies and ad buys while minimizing the overall expenditure. It can be done by the company itself, or a dedicated specialist company may be hired to manage PPC buys on their behalf.
Search Engine Journal contributor Navah Hopkins has published an article explaining how much PPC management costs.
She says, “Engaging a PPC vendor (be it for Google, Microsoft, LinkedIn, Facebook, TikTok, or other channels) means you own you do not have the time to do the technical tasks or allocate strategic planning to those channels.
When weighing the cost of a vendor, it’s important to consider how much it would cost if you did the same work (i.e., how many hours these tasks would take x your hourly salary).
Often times engaging an agency or vendor is much cheaper – but not always.
Flat Rate + Percentage Of Spend
The most common management fees are a flat rate plus a percentage of the managed spend, or just a percentage of spend. Sometimes the percentage will change based on the spend investment; other times, it will be fixed.”
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