eMarketer’s webinar on ‘Revolutionizing Your Measurement Strategy’ is available on demand.

The eMarketer team says, “To provide the meaningful measurement marketers need in a post-cookie world, media companies can apply proven and familiar measurement tactics to campaigns running on emerging channels, such as connected TV and digital out-of-home.

Watch this Tech-Talk Webinar, presented by Captify. Our guest shared how marketers can fine-tune their measurement strategies to get the campaign insights they crave.

You’ll learn about:
  • The challenges media companies are grappling with to provide accurate measurement without cookies
  • Why you should apply nondigital frameworks to your campaigns in today’s digital landscape
  • How to successfully leverage new sources, like on-site search data, to deliver next-generation measurement.”

Revolutionizing Your Measurement Strategy

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