Tangential SEO is a type of SEO that involves creating content that is only tangentially related to your core products or services. This type of content can be a great way to reach new audiences and build backlinks to your website.

Search Engine Journal has published a new guide ‘Tangential SEO: Finding Keywords for Content No One Else Has’ explaining tangential SEO.

Andy Chadwick says, “Creating tangential content can have numerous benefits, particularly when it comes to reaching a wider audience, building brand authority, and improving SEO performance.

As a food lover, I wanted to try and squeeze a food analogy in, so I’m going to do it here. Let’s consider the benefits of creating tangential content as a master chef in the culinary world.

  • Broader audience reach: Just like a versatile chef caters to various palates, tangential content allows your brand to cater to a wider audience – which is especially important for weirder or more abstract niches.
  • Increased engagement: Changing up the menu keeps diners interested, just like a variety of content can keep your audience engaged. By showing that your brand can whip up more than just the standard fare, you’re demonstrating a deeper understanding of your audience’s diverse tastes.
  • Building brand authority: When you create a variety of dishes, you prove your culinary skills beyond your signature dish. Similarly, creating content on a range of topics positions your brand as an authority in your field, enhancing your reputation and influence.”

Tangential SEO: Finding Keywords for Content No One Else Has

Search Engine Journal

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