Your Guide to Starting a Marketing Agency
A marketing agency is a company that provides marketing services to businesses. These services can include strategy development, creative services, etc.
Copyblogger contributor Tim Stoddart has published an article on starting a marketing agency.
He says, “Whether you have zero clients or are a freelance marketer interested in scaling into an agency, this step-by-step guide will help you close your first clients, find the right talent, and scale your business. It will also help you avoid the pitfalls most new agency owners make.
Step 1: Establish Your Positioning By Selecting One Niche and One Service
A key mistake new agency owners often make is immediately offering any marketing services to any type of business.
For example, you might want to offer SEO, social media marketing, email marketing, PPC advertising, and web design services to ecommerce, SaaS, and local businesses.
However, you’ll be more profitable and gain traction faster by specializing in one service for one type of business.”
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