Email engagement is the measurement of how subscribers interact with your email marketing campaigns. This includes metrics such as open rate, click-through rate, and conversion rate.

AWeber contributor Kaleigh Moore has published an article featuring eight techniques to improve email engagement.

She says, “Here are a few email copywriting best practices you can start using right away.

Use a conversational tone

Your goal is to communicate. This starts with everyday language, short sentences, and short paragraphs.

Famous writer Elmore Leonard said: “If it sounds like writing, rewrite it.”

That’s a good rule. Your email copy should read as close to spoken English as possible. It should be easy to read and easy to scan. Big words don’t make you sound smart — they make you sound like someone trying to sound smart.

So how do you know if you’re writing conversationally?

According to Copy Hackers, a conversion copywriting site, Dr. Seuss is a good example of how to use short words and short sentences in a way that captivates the reader.”

Boost your email engagement with these 8 impactful copywriting techniques

AWeber

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