While every other technology improves, ad tech has regressed. Privacy shifts have made targeting more difficult and attribution murkier.

Adweek is hosting a webinar ‘The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness’ on Tuesday, August 8, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear about this strategy from General Mills’ head of brand experience KC Glaser, along with Fetch SVP of partnerships and GTM operations Jeff Lau. You’ll find out:

  • How to improve your signal to grow a loyal consumer base
  • Ways to iterate into personalized offer strategies
  • How to measure physical world attribution with online precision”.

The Power of Personalized Offers at Scale: How General Mills Fights Ad Tech Murkiness

Adweek

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