Local SEO is the process of optimizing your online presence to increase local traffic, visibility, and brand awareness. It is a subset of SEO that focuses on improving a business’s visibility in local search results. MOZ contributor Miriam Ellis has published an article highlighting 12 local search developments from Q2 2023. She says, “Greetings, local business owners and marketers! I know I’m not alone in bidding a fond farewell to Local U’s fantastic Last Week in Local Series. It just got a bit harder to keep up with local SEO news due to this departure, but hang in there. This... [...]

This is a reminder for the MarketingProfs webinar to be held on June 29, 2023.  MarketingProfs is hosting a webinar ‘Fast and Furious: How to Optimize Your Marketing Automation to Outpace the Competition’ on Thursday, June 29, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join Act-On to discover how to fine-tune your marketing automation platform and make that pipeline hum. You’ll learn how to: Fully integrate your tech stack so no leads fall through the cracks Go from simple lead scoring to qualifying, predicting, and increasing conversions Use automated experiences... [...]

A marketing agency is a company that provides marketing services to businesses. These services can include strategy development, creative services, etc. Copyblogger contributor Tim Stoddart has published an article on starting a marketing agency. He says, “Whether you have zero clients or are a freelance marketer interested in scaling into an agency, this step-by-step guide will help you close your first clients, find the right talent, and scale your business. It will also help you avoid the pitfalls most new agency owners make. Step 1: Establish Your Positioning By Selecting One Niche and... [...]

MOZ has announced the MozCon 2023 Final Agenda. Cheryl Draper says, “It’s hard to believe that this year’s MozCon is less than two months away, and we couldn’t be more excited to dive into the future of search from our brand new venue, the Seattle Convention Center’s Summit building. On August 7 and 8, join Roger Mozbot at MozCon for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees! Tickets are already 90% sold out, but there’s still a little bit of time to snag your spot before they’re gone. Night... [...]

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Semantic SEO is a type of SEO that focuses on the meaning of the content on a website. It does this by using schema markup, which is a type of code that tells search engines about the meaning of the content on a website. Schema App has published a detailed article on semantic SEO. The Schema App team says, “Semantic SEO is the process of giving more meaning and context to your web content to help search engines gain a better understanding of your content. Why is Semantic SEO important? The way that search engines understand your content has changed Historically, Google solely used keywords... [...]

Google’s search algorithm is constantly changing, with minor updates happening up to six times every day. SEOs need a series of checks and protocols, and a response plan, not just to weather the algorithm storms, but to proactively leverage them for growth. STAT Search Analytics has published ‘The SEO’s Algorithm Emergency Response Guide’. Trent Howard says, “In this algorithm emergency response guide, we outline six critical steps to take in the event of a suspected algorithm update: 1. Gather trusted industry reports 2. Assess bottom-line impact on rankings and... [...]

Artificial intelligence (AI) is increasingly being used in the field of copywriting, with a number of AI-powered tools now available to help businesses create high-quality content at scale. Ahrefs contributor Chris Haines has published an article featuring useful AI copywriting tools. He says, “Let’s scroll down and look at the tools you can use for AI copywriting. 1. ChatGPT Features Free to use Can upgrade to ChatGPT Plus for $20 per month (faster response time, more features, less downtime, access to plugins) Mobile app Most conversations about AI start with ChatGPT. It’s popular... [...]

ProfitLens 2.0 was just launched (11 AM EDT) to create all the pictures you will need for many marketing purposes using the power of AI. Use a phrase to say what you want; you have a picture in seconds. Don’t like that one. Tell it to create another one. Change you phrase a but to get one more like you are needing. In short, if you’re looking to cash in on the Instagram and Facebook influencer craze without: ■ Creating any graphics with paintbrush or pen yourself ■ Paying for designers or ■ Expensive software, then ProfitLens 2.0 might be just the solution you need. This cutting-edge... [...]

Search Engine Land has published ‘A PPC marketer’s guide to retail media’. Nicola Agius says, “Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google Shopping. It is crucial for PPC marketers to understand this because retail media (a.k.a. commerce media) is driving customers to retail sites that can transact multiple brands and items in a single transaction. This is especially true at retailers that hold everyday essential items, providing... [...]