CMI’s Must-Have Checklist for Content Creation
A well-planned content creation and promotion strategy takes the guesswork out of execution so creative content can flourish.
Content Marketing Institute contributor Ahava Leibtag has published an article featuring a five-point checklist for creating valuable content.
She says, “The checklist defines valuable content using five benchmarks:
1. Findable content
People need a way to discover your content. Make sure you follow SEO guidelines to create findable content.
TIP: Before creating findable content, perform keyword research based on your goals and user research.
Use one H1 and multiple H2 tags on each page [web content]
Headlines and sub-headlines help search engine rankings and create visual breaks in the text. Highlight them in the original text (or whatever system you use to move content from creation into production) so the team posting the content understands how to code it.”
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