Email Marketing: The Ultimate Guide [Guide]
Email marketing is still one of the most important digital marketing strategies, with a high ROI and the ability to reach a large audience.
HubSpot has published ‘Email Marketing: The Ultimate Guide’ highlighting email marketing success strategies.
Christina Perricone says, “Email marketing remains a powerful tactic to:
- Build relationships. Build connections through personalized engagement.
- Boost brand awareness. Keep your company and your services top-of-mind for the moment when your prospects are ready to engage.
- Promote your content. Use email to share relevant blog content or valuable assets with your prospects.
- Generate leads. Entice subscribers to provide their personal information in exchange for an asset that they’d find valuable.”
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