A B2B Marketer’s Guide to Marketing Attribution [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A B2B Marketer’s Guide to Marketing Attribution’ featuring Bonnie Crater.
George B. Thomas says, “The attribution method depends on what you’re measuring: Single-touch attribution tells you where a customer started, and multitouch attribution models break down actual pipeline into every part of the customer journey. Which is especially helpful now, when many marketers are working with tight budgets.
“In the world of a tight budget, marketing measurement has never been more important,” Bonnie says.
Listen to the entire show from the link above, or download the mp3 and listen at your convenience. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode.”
Comments are closed.
