Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

Content Marketing Institute contributor Jodi Harris has published an article featuring 23+ content marketing skills you need for today and the next five years.

She says, “AI takes center stage in the advice from the experts who offered their advice. But the full range of answers includes unique takes, unexpected advice, and helpful reminders about content marketing skills to carry you today and through 2028.

Data privacy, strategy, and innovation

We all need to continue to focus on data privacy compliance to ensure that we’re not collecting, storing, or using data in a way that creates risk for the customer or our business. Understanding the potential to leverage blockchain and Web3 solutions to manage data collection and storage will be key to creating hyper-personalized content over the next five years.

Marketers must develop the ability to look at the big picture and identify opportunities. Strategy, creativity, and innovation will be essential skills as more routine work gets turned over to AI. – Brian Piper, director of content strategy and assessment, University of Rochester.”

23+ Content Marketing Skills You Need for Today and the Next Five Years

Content Marketing Institute
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