Artificial intelligence (AI) is rapidly changing the world, and SEO is no exception. AI-powered tools are already being used to automate tasks, improve keyword research, and optimize content. As AI continues to develop, it will become even more essential for SEOs to embrace this technology.

MOZ contributor Christopher Long has published an article answering why SEOs need to embrace AI.

He says, “It’s important that we not only keep in mind where these technologies are today. We must understand and expect that these tools will get exponentially better over time. The performance of GPT-4 is already significantly improved from GPT-3.5

Thinking about a 5-year time horizon, these tools will advance far beyond what we’re seeing in today’s versions. This is why SEOs need to be adopting these technologies right now. The ones that do, will be well-positioned for the future of marketing.

Improving our SEO efficiencies

Back in March, I was curious as to how many SEOs were utilizing ChatGPT in their day-to-day workflows. Despite the fact that it was relatively new, I wondered how quick SEOs were to adopt using it.”

Why SEOs Need to Embrace AI

MOZ

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