The Ultimate Guide to Marketing Campaigns [Guide]
Marketing campaigns are organized, strategy efforts to promote a specific company goal. Well-planned marketing campaigns help you promote a focused effort that guides consumers toward the desired action.
HubSpot has published ‘
Allie Decker says, “Marketers have a wealth of choices when deciding what kind of marketing campaign to build. So, how do you make the right choice?
In our 2023 Marketing Strategy and Trends Report, we found that data-informed marketing strategies have become the most popular type of marketing campaign. Brands also emphasize agile marketing and the ability to pivot in the types of campaigns they run.
Successful marketing campaigns continue to focus on social media marketing and brand-building. Companies have focused on online communities to drive more engagement.
Regardless of the type of campaign, the most popular marketing asset is video. This is followed by images, blog articles, infographics, podcasts, and other audio content.
Video continuously has the highest ROI of any media format — a trend that remains strong in 2023. Marketers are continuing to invest more in video elements of marketing campaigns.”
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