Thought leadership content is a brand or individual’s unique opinions and viewpoints packaged into a medium like text, video, or audio.

Copyblogger’s Tim Stoddart has published an article explaining thought leadership content.

He says, “There are three main components of excellent thought leadership content, and this example hits all of them:

  1. Takes a contrarian stance/unique perspective: Most marketers believe in “pain point” marketing, so saying it doesn’t work is very contrarian.
  2. Pulls from his personal experience: He discusses what he found from working with his own clients.
  3. Leaves the audience with an applicable takeaway: Instead of focusing on just the pain point customers say they’re struggling with, introduce that pain point and then discuss how your product will solve the problem and give them more security and control.

In an age of AI where most content is largely factual and instructional, thought leadership content will likely become increasingly critical to a brand’s success as audiences seek more personal stories, opinions, and experience-backed content.”

Thought Leadership Content: Definition and Step-by-Step Guide

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