A Playbook for Marketing-Led Growth [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Playbook for Marketing-Led Growth’ featuring Amrita Mathur.
George B. Thomas says, “The way Amrita Mathur talks about marketing-led growth at Superside suggests that you could easily call it “learning-led growth.”
Focusing on what you can learn rather than what you can win means having conversations, doing experiments, and marketers’ least favorite thing—failing.
“I think we have this thing, I don’t know if it’s a chip on our shoulder or what, but we feel like we have to get it right, whatever we launch has to somewhat be successful,” she says.
“I think it kind of doesn’t. I think that we should be OK with not just failure but failing fast, calling it early, and then moving on to the next experiment.”
In fact, you can even use the failures you learned from as part of your strategy.
“It’s OK to talk about some of the missed opportunities; it’s a lost opportunity cost,” says Amrita.”
Comments are closed.
