Guide to Technical Marketing
Technical marketing is the process of increasing a product’s awareness to audiences that have a deeper, technical understanding of how a product works.
HubSpot contributor Izzy Green has published an article explaining technical marketing.
She says, “Technical marketing is a crucial part of any marketing strategy. It’s particularly important to use when consumers are very knowledgeable about the subject matter and have a detailed understanding of the product or service.
A general overview may work for some industries or products. But for someone who knows the ins and outs of your industry already, they’ll want more in-depth information.
A few industries that benefit from technical marketing the most include:
- Software
- Manufacturing
- Healthcare
- Aerospace
- Electronics
Within these industries, there are some scenarios when technical marketing is most beneficial in helping marketing teams communicate with customers, generate quality leads, and meet their business goals.”
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