2023 State of B2B Marketing Training Report [Report]
MarketingProfs has published a new report ‘2023 State of B2B Marketing Training Report’ based on a survey of over 400 of our MarketingProfs community’s B2B marketers.
The MarketingProfs team says, “Sales teams seem to get easy access to training, and support from leadership for it, because their work directly impacts business goals, right? At the same time, B2B marketers often struggle for opportunities to improve professionally and personally—even though they want to learn more specifically to impact their company’s business goals, too!
How do we bridge this gap?
Download the latest State of B2B Marketing Training report for MarketingProfs’ fresh new research into:
- Why marketers seek training in the first place (personally and professionally)
- What specific types of training is—and isn’t—working to meet marketers’ goals
- How marketers as individuals can increase the effectiveness and impact of marketing training they participate in
- What leadership can and should be doing to create a culture that enables learning, and to advocate for their teams for easier access to more effective types of training.”
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