SEJ Highlights 10 Google Analytics Alternatives
Search Engine Journal contributor Julie Joyce has published an article featuring 10 Google Analytics alternatives.
She says, “They may not be as robust as Google Analytics, but sometimes you just want something quick and easy. All of these tools also have free trials and/or plans.
1. Matomo
Matomo, formerly Piwik, lets you import historic Google Analytics data and serves as a full-service web analytics tool.
This system provides you with heatmaps, A/B testing, funnels and goals, session recordings, and many other conversion optimization features.
It promises 100% data ownership and user privacy protection.
Users can host Matomo on their own servers if they’re worried about sensitive data, but the company also offers cloud-based hosting on servers located in Europe.”
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