SEJ Shares Advanced SEO Audit Techniques
Search Engine Journal contributor Angie Nikoleychuk has published an article featuring advanced SEO audit techniques using Excel and Google Sheets.
She says, “Preparing and working with data takes a little work, but you’ll be an ol’ pro in no time with a little practice. It really is a lot easier than you think.
If you want to breeze through data preparation effortlessly, download The Complete Technical SEO Audit Workbook.
Tips For Cleaning And Preparing Data
One of the first challenges will be cleaning the data.
In other words, you’ll need to remove empty rows or columns that can mess up your data, label all the columns correctly, and standardize the data (e.g., you could have “AZ” in one data set, but “Arizona” in another data set. They need to be the same so that Excel or Google Sheets can recognize that they’re the same.)
Cleaning data is a pain, but there are some tricks that can make it faster.”
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