Sustainable content marketing focuses on fostering long-term engagement which can be done by producing high-quality content, actively engaging with the audience on social media, and offering value beyond the product or service being sold.

Content Marketing Institute contributor Natalie Dunbar has published an article featuring a five-point blueprint to build a sustainable content practice.

She says, “Let’s look at what goes into each component of a sustainable content practice.

1. Make the business case to build and scale your content practice

Getting buy-in from leadership sometimes happens organically. A content practitioner, someone who’s savvy about content, or a champion of content realizes someone needs to manage content as an asset.

But if that hasn’t happened, you can make the case. Look for projects or internal use cases to show how content can move the needle. Maybe you show how a properly managed content process can help get a website, app, or service to market faster. Or you could show how the content process can increase revenue or save money.”

Build a Sustainable Content Practice With This 5-Point Blueprint

Content Marketing Institute

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