Google on Reaching the Right Customers on Search
Google Ads Best Practices team has published an article featuring two strategies to reach more of the right customers with the right message using AI-powered Search.
The Google Ads team says, “The best way to achieve better business outcomes is to work in strong partnership with AI. Google Ads is built to help you reach your business goals. To do that, we recommend using a combination of broad match, Smart Bidding, and responsive search ads.
1. Align your keyword strategy with your bidding
Group your campaigns by your bidding objective, then choose your keyword match types.
Why: Your bidding objective will determine which keyword match types will work best for you. If you can accurately measure your conversions and use a conversion-based Smart Bidding strategy like Maximize conversions with a target CPA.”
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