Useful Strategies to Create SMART SEO Goals
SEO is one of the most important elements that lead your business to success. A well-planned SEO strategy is a must in today’s times.
Search Engine Land contributor Marcus Miller has published an article featuring useful tips to create SMART SEO goals.
He says, “The SMART goals framework is not new. It is widely used in project management, personal development and psychology.
I believe in using time-proven marketing concepts within our SEO work. Often, intersecting your SEO skills with these battle-tested marketing concepts can really drive performance.
We have seen in our agency that using SMART goals for SEO is a smart move.
Let’s look at how the stages break down and examples of how you can create your own SMART SEO goals.
S: Specific
Specificity is the first step toward creating actionable SEO goals.
As an example, better rankings are not a specific goal. Ranking in the top 3 results for keyword X nationally is a specific goal.”
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