Content Marketing Institute contributor Kim Moutsos has published an article featuring insights from 23 content marketing experts on the future of email marketing.

She says, “We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place.

Email marketing works

Marketers depend on this channel for good reasons, not the least of which are it’s owned, it generates a response, and it doesn’t yet have a close competitor.

According to HubSpot’s Ultimate List of Email Marketing Stats for 2023, 77% of marketers have seen an increase in email engagement over the last 12 months, email marketing revenue is estimated to reach almost $11 billion by the end of 2023, and 99% of email users check their inbox every day, with some checking 20 times a day.”

The Future of Email Marketing: Insights From 23 Content Marketing Experts

Content Marketing Institute
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