HubSpot Shares 11 Strategies to Build Email Lists
An email list is a valuable asset for any business. It allows you to stay in touch with your customers and prospects, promote your products or services, and drive sales.
HubSpot contributor Caroline Forsey has published an article featuring 11 useful strategies to build an email list.
She says, “Focus on building an email list that includes relevant and engaged subscribers, and regularly refine your email marketing strategies to improve your list’s quality over time.
How to Build an Email List From Scratch
1. Create a pop-up CTA (call-to-action) for each page of your site.
A pop-up might sound initially bothersome, but I’m not talking about those early 2000s pop-up that pop-up’s that promised you’d “Become a Model NOW”.
Instead, I’m talking about timed pop-up ads, or onsite retargeting. After a user spends a certain amount of time on your page, she can receive a pop-up relevant to the content on that page, or to her behavior. Examples include exit pop-ups, which appear when a user tries to leave the page, or scroll pop-ups, which appear after the user scrolls a certain percentage down the page.”
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