Content Marketing Institute has published a new video answering the question ‘When Does News Content Expire?’.

The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. New research sheds light on the shelf-life of news-centric content. Is it still worth creating if its potential to attract attention and drive traffic expires after 48 hours? Robert Rose shares his formula for balancing immediate clicks with ongoing engagement.

So what do you think? Do you create a good balance of time-sensitive and evergreen content? Should marketers date-stamp the news and research-based content they publish? Let us know in the comments.”

 

Content Marketing Institute

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