Content works for companies to grab consumer attention, but when the content is misleading or just downright wrong, it can also hurt trust. That is why content accuracy matters.

Content Marketing Institute contributor Ann Gynn has published an article featuring a checklist for accurate content.

She says, “Identify every original source included in the content – most will be people. (Original sources include anyone you’ve interviewed and information from your company.)

These questions help assess the person’s veracity.

Does the source exist? Are their identification details accurate?

Some people falsely represent themselves or their companies. They inflate their title, what they do, or their background. Go to their company’s website to see if they’re on the team. If they’re not listed, call the company to verify.

Is the source’s name spelled correctly? Is it spelled correctly in every place?

In journalism school, you’d fail an assignment if you misspelled a name. I pay close attention to the first identification. But sometimes, near the end of the article, I unconsciously start misspelling it. Check every place the name appears.”

Accurate Content Checklist: How To Fact-Check Human and AI-Generated Work

Content Marketing Institute
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