Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes.

Adweek is hosting a webinar ‘Transforming Customer Acquisition With AI: First-Party Data Is Key’ on Wednesday, August 30, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear from Jason Perocho, VP of product marketing at Amperity, who will examine how brands can use AI and machine learning to take control of freely given and owned customer data and deliver exceptional results. You’ll find out:

  • Why innovative leaders are deciding to own their customer identity foundation
  • How AI-driven strategies power revenue growth, optimize ROAS, enhance customer acquisition and unify customer journeys across owned and paid media
  • Available options for digital advertisers, such as data lakes, data clean rooms, customer data platforms and first- and second-party data sharing”.

Transforming Customer Acquisition With AI: First-Party Data Is Key

Adweek

Sharing is caring