How Marketers Can Navigate a World Minus Cookies [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Marketers Can Navigate a World Minus Cookies’ featuring Jodi Daniels.
George B. Thomas says, “Marketers have been hearing about changes in tracking cookies for months now—namely, third-party cookies’ deprecation to fit privacy law standards.
It might be easier to understand after listening to data privacy expert Jodi Daniels describe the nature of a cookie using a metaphor that host George B. Thomas calls “creepy.”
“The general essence of a cookie is some little tracking piece,” Jodi explains in episode 555 of Marketing Smarts. “Imagine you’re outside going for a walk, and someone is behind you with a little notepad. They note what you’re wearing. They note how far it is from your house to the Starbucks. They note what you’re getting at the Starbucks. They note what kind of car you drove. They note everything else that you’re doing.”
Yikes. But those tracking pieces have helped companies target their audience in the digital world for years. Now, privacy laws are changing that.”
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