Your Guide to Using Linkedin for Marketing
LinkedIn is a unique platform that has been facilitating strong communication between professionals. It also offers great marketing opportunities for businesses.
Search Engine Journal contributor Kristi Hines has published an article on how to use LinkedIn for marketing.
She says, “If you’re new to LinkedIn, work colleagues (past and present) and alumni are the easiest connections to make. LinkedIn will recommend more people to connect with as you grow your audience based on common connections and interests.
Keep It Professional
LinkedIn caters to people who are serious about making professional connections. As you engage on LinkedIn, keep the focus on your work and the goals you are trying to achieve with LinkedIn marketing.
Save updates about what you cook for dinner, how you feel about sensitive topics, or your collection of NSFW (not safe for work) memes for your private Facebook profile or a Messenger group with your friends.”
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