Google Search Central has published a new video answering the question ‘What to do when changing SEO agencies in Search Console?’. The Google Search team says, “John Mueller shares recommendations on what to do in Search Console when changing SEO agencies including removing and adding new ones. Find out best practices when it comes to verification for external agencies.” https://www.youtube.com/watch?v=Vl78Y5b8ZvA [/soc_align]  [...]

Neil Patel has published a new video ‘The Older Your Company The Better Your Marketing’. He says, “In the fast-paced world of business, longevity is often revered as a mark of success. As companies age and navigate through the dynamic marketplace, they accumulate a wealth of experience, knowledge, and customer trust. This accumulated wisdom can be harnessed to create a distinct advantage in the realm of marketing.” https://www.youtube.com/watch?v=STtq2ggR900   Neil Patel’s Blog  [...]

Digital advertising is at a critical inflection point. The decline of third-party signals has decreased programmatic audience sizes. Adweek is hosting a webinar ‘Transforming Customer Acquisition With AI: First-Party Data Is Key’ on Wednesday, August 30, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from Jason Perocho, VP of product marketing at Amperity, who will examine how brands can use AI and machine learning to take control of freely given and owned customer data and deliver exceptional results. You’ll find out: Why innovative leaders are deciding to own their customer... [...]

Innovation and creativity don’t happen in a vacuum. Humans work better in systems and frameworks, and the right platform provides a base for their collective imagination to flourish. Content Marketing Institute is hosting a webinar ‘The Top 5 Trends in Digital Asset Management for 2023’ on Wednesday, July 26, 2023, at 2.00 pm EDT. The CMI team says, “In this session, Deane will look at the history of innovation and creativity, why we’ve come to believe The Romantic Lie of Creativity, and how platforms and process serve to frame and guide your teams’ work, providing practical... [...]

Effortlessly impress your clients with with promo videos by AdsReel. In moments, it can whip up stunning, high-converting ads for your clients. Just enter your client’s business name, and AdsReel’s AI does the rest. It gathers all crucial business information from Google Maps. The next thing you know, it’s churning out high-quality video ads faster than you can spell ‘impressive.’ The coupon code ads will get you a discount, by the way. But, it’s not just about speed; it comes packed with some serious video power. Here’s what you’re getting: 💡 AI-based... [...]

To achieve desired marketing performance on social media, you need to publish your campaigns at the right time. Search Engine Journal contributor Shelley Walsh has published an article featuring the best time to post on Instagram in 2023. She says, “To find the best time to post on Instagram, we reviewed a range of data studies from social media tools and compared the data below. It’s worth remembering that data like this is only a starting point and you should experiment to find what works for your audience. The Best Time To Post On Instagram Before you look at your specific audience,... [...]

HubSpot has published a new video ‘Facebook Small Business Strategy 2023’ answering some important questions. The HubSpot team says, “Facebook has enormous potential reach for your small business if you know how to optimize your business page and navigate the Ads Manager—which we’ll show you in this video. We’ll also reveal the power of audience engagement and highlight the benefit of Facebook Insights to further enhance your marketing efforts. This video is the perfect starting point for small businesses seeking to make a big impact on Facebook.” https://www.youtube.com/watch?v=8lMdoMMdz8k   HubSpot  [...]

Content works for companies to grab consumer attention, but when the content is misleading or just downright wrong, it can also hurt trust. That is why content accuracy matters. Content Marketing Institute contributor Ann Gynn has published an article featuring a checklist for accurate content. She says, “Identify every original source included in the content – most will be people. (Original sources include anyone you’ve interviewed and information from your company.) These questions help assess the person’s veracity. Does the source exist? Are their identification details accurate? Some... [...]

Blogging is a powerful tool for business growth. It helps in increasing website traffic, generating more leads and building brand awareness. AWeber contributor Kaleigh Moore has published an article featuring useful strategies to promote your blog. She says, “Assuming your blog already delivers the goods for your readers, we’re left with two questions: how to promote your blog, and where. We’ll start with how. These are the strategies you need to build an attractive, engaging blog presence online. Strategy #1: Start with effective SEO  Search engine optimization is the art of prepping... [...]

Content Marketing Institute has published a new video answering the question ‘When Does News Content Expire?’. The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. New research sheds light on the shelf-life of news-centric content. Is it still worth creating if its potential to attract attention and drive traffic expires after 48 hours? Robert Rose shares his formula for balancing immediate clicks with ongoing engagement. So what do you think? Do you create a good balance of time-sensitive and evergreen... [...]