MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts’ featuring David Aaker. George B. Thomas says, “Thanks to social media and technology, innovation is happening more often than ever. That’s the case for both your company and your competitors, however, so if you don’t bring something different to the picture, people will ignore you. That’s according to David Aaker, marketer and prolific author, who sat down with George B. Thomas on Episode... [...]

This is a reminder for the SEJ webinar to be held on July 26, 2023.  Search Engine Journal is hosting a webinar ‘KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023’ on Wednesday, July 26, 2023, at 2.00 pm ET. The SEJ team says, “On July 26, join Conductor’s SEO and content marketing experts as they guide you through their research on the latest SEO benchmarks and insights by industry for 2023. Discover the best ways to utilize these average KPIs for your organic strategies. You’ll learn: Organic traffic averages by industry, including finance, healthcare,... [...]

Many social campaigns fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking, and attribution. MarTech is hosting a webinar ‘A Revenue-Boosting Blueprint to Ignite Marketplace Sales and Dominate Paid & Organic Campaigns’ on Thursday, August 8, 2023. The MarTech team says, “Join Scott Allan, Chief Marketing and Solutions Officer at URLgenius, in this webinar to learn how to increase revenue with practical tips your marketing team can put into... [...]

Agencioo Version 2.0 is just being released, specifically intended for local marketing agencies looking for a simple way to create websites for their clients. Use them to build your agency or consulting business clientèle quickly. These sites are ready to load into WordPress and to set free into cyberspace. Just add the client’s address, phone number, and other details unique to their business. Everything else is already there so no design skills or coding are ever needed. However, if you or your client prefers, the sites are fully customizable. Customization is easy since not only is it... [...]

This is a reminder for the DMD webinar to be held on July 26, 2023.  Digital Marketing Institute is hosting a webinar ‘ChatGPT Prompting: A Digital Marketer’s Guide’ on Wednesday, July 26, 2023, at 10.00 am ET. The DMI team says, “Join Joe Williams, popular DMI expert and seasoned SEO practitioner, as he demonstrates how to maximize the potential of AI and ChatGPT through the art of effective prompting. Remember, the key to unlocking the best AI responses lies in asking the right questions (prompts). In this hands-on webinar, we’ll guide you on how to craft prompts that: Grab... [...]

Google and Exclusive Concepts are hosting a webinar ‘Three Words Every Google Shopping Advertiser Must Know’ on Wednesday, July 26, 2023, at 2.00 pm ET. The Exclusive and Google team says, “You’ll Learn: Ways to overcome the challenges of PMax How to align business goals to ads structure Why intent signals translate into revenue growth Ways to optimize media assets to boost results EXCLUSIVE and Google join forces to share the 3 components that separate the best from the rest in Google’s new advertising format: Performance Max. Many brands have searched for the... [...]

Content Marketing Institute contributor Kim Moutsos has published an article featuring insights from 23 content marketing experts on the future of email marketing. She says, “We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place. Email marketing works Marketers depend on this channel for good reasons, not the least of which are it’s owned, it generates a response, and it doesn’t... [...]

More than 60% of business leaders believe that implementing AI will increase productivity. Adweek is hosting a webinar ‘How AI Will Change the Face of Customer Experience: Embrace the Revolution’ on Tuesday, August 15, 2023, at 1.00 pm EDT. The Adweek team says, “Join Jascha Kaykas-Wolff, president of Lytics, who will unpack how organizations can take advantage of AI now to deliver great experiences, where the technology is headed, and how this will change data-driven organizations. You’ll find out: What’s changing in AI and how to stay informed in the rapidly evolving landscape Customer... [...]

  AdsReel is all set to make creating engaging video ads a breeze, without breaking your bank. Abhi Dwivedi, the leader of the team that created it, is holding a training webinar tomorrow to show how it is used to build your portfolio of powerful video ads. In this live training webinar on 25th July at 10:00 am ET/NY, he’ll dive deep into how AdsReel can help you craft top-notch video ads effortlessly, and more importantly, economically. In this live webinar, you’ll learn: 🌐 How to engage global audiences with multilingual video ads 🧩 The art of transforming simple prompts... [...]

An email list is a valuable asset for any business. It allows you to stay in touch with your customers and prospects, promote your products or services, and drive sales. HubSpot contributor Caroline Forsey has published an article featuring 11 useful strategies to build an email list. She says, “Focus on building an email list that includes relevant and engaged subscribers, and regularly refine your email marketing strategies to improve your list’s quality over time. How to Build an Email List From Scratch 1. Create a pop-up CTA (call-to-action) for each page of your site. A pop-up... [...]