How to Become the Go-to Expert in Your Niche [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How to Become the Go-to Expert in Your Niche’ featuring Adrian Moreno.
George B. Thomas says, “We’re big fans of self-affirmation here at MarketingProfs, and so is Marketing Smarts podcast guest Adrian Moreno, who advises on Episode 556 that the only thing getting in the way of others seeing you as an expert is… well, yourself.
What being the go-to expert means is that when looking for the solution to a problem, the name automatically associated with it should be yours. But how do you even get there?
Friends in high places, Adrian says: “If you can find some way to become friends with everybody that your potential customers already see as an authority…[then] being endorsed by that person is the next step.”
And for the insecure who may feel quirky or weird or “not good enough,” that’s where magnetism actually comes from, he insists.”
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