HubSpot contributor Jana Rumberger has published an article answering the question ‘When Is the Best Time to Post on Instagram in 2023?’.

He says, “In this post, you’ll find everything you need to start posting at the best times on this popular social media platform. Keep reading, or jump to the section you’re looking for with the links below:

Worst Time to Post on Instagram

According to HubSpot’s 2023 State of Social Media report, the worst time to post on Instagram is between the hours of 6 AM and 8:59 AM.

You can see below that, globally, the lowest Instagram engagement rates are between 6 and 9 AM.

best time to post on instagram: global engagement rates

The data remained the same across B2B and B2C verticals. Both B2B and B2C social media marketing managers reported that the worst time to post is between 6 AM and 8:59AM, and that the worst days are Mondays and Tuesdays.”

When Is the Best Time to Post on Instagram in 2023? [Cheat Sheet]

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