This is a reminder for the Adweek webinar to be held on August 3, 2023.

Adweek is hosting a webinar ‘Transparent, Full-Funnel Measurement is Real: How Warner Bros. Discovery and Teads Prove Its Value’ on Thursday, August 3, 2023, at 1.00 pm EDT.

The Adweek team says, “Hear from leaders pushing the boundaries of measurement—Warner Bros. Discovery SVP Noelle Huynh, Teads SVP Neala Brown and DISQO EVP Stephen Jepson—who will discuss how they’re objectively measuring brand lift and purchase journey behaviors to show total campaign impact. You’ll find out:

  • How cross-platform ad measurement (digital, social, CTV and TV) helps brands and publishers prove campaign effectiveness
  • How single-source measurement through the entire campaign lifecycle can demonstrate the full-funnel impact of ads
  • Why moving past third-party cookies now is a smart move, regardless of who is sunsetting them or when that will happen”.

Transparent, Full-Funnel Measurement is Real: How Warner Bros. Discovery and Teads Prove Its Value

Adweek

Sharing is caring