CMI’s Must-Have Checklist To Creating Valuable Content
Content Marketing Institute contributor Ahava Leibtag has published a checklist for creating valuable content for your business.
She says, “Use the checklist to ensure your content reaches and helps the right audience and to keep your team focused on your strategy’s goals. (It also may give you a feeling of accomplishment –who doesn’t love checking completed tasks off a list?)
The checklist defines valuable content using five benchmarks:
- Findable
- Readable
- Understandable
- Actionable
- Shareable
(Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks.)”
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