Optimizing Websites with Buyer Intent Keywords
Buyer intent keywords are the search terms people use when considering buying something.
Search Engine Journal contributor Adam Heitzman has published an article explaining buyer intent keywords.
He says, “The obvious benefit of ranking well for buyer intent keywords is that it places you in front of prospects who are considering making a purchase.
This drives more conversion-ready visitors to your site, which, in turn, increases your bottom line.
But a prominent placement in Google’s results doesn’t just boost your site’s visibility; it also boosts its perceived credibility. Search users naturally assume that high-ranking sites are more trustworthy, making them more willing to reach for their bank cards.
Targeting buyer intent keywords tailored to your niche also helps drive more qualified visitors to your site. While high traffic volume is never a bad thing for a business website, traffic quality has a bigger impact on sales.”
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