Content Marketing Institute has published a new video answering the question ‘Barbie Headlines the Latest Newsjacking Trend’.

The CMI team says, “The content marketing news you need to lead in 5 minutes, from Content Marketing Institute’s Robert Rose. Barbie’s new movie shattered box office records. But brands and publishers are sharing her spotlight with clever promotions and Barbie-themed newsjacking. Can B2B brands ride those same (pink) coattails toward success? Watch or read this week’s CMI News for Robert’s “Rose-tinged” take on the topic.”

[uix_video width=’560′ height=’315′ responsive=’true’ url=’https://www.youtube.com/watch?v=-XLuGXkhLC0′]

Content Marketing Institute

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