Three Email Marketing Best Practices
Email stands tall when it comes to achieving your marketing goals. With right set of tools and content, you can get mesmerising results.
HubSpot contributor Pamela Vaughan has published an article featuring three e
She says, “Below are different best practices to remember at various points of your email marketing campaign.
Email Formatting Best Practices
When formatting your emails, make sure to:
Avoid using ‘No-Reply’ in the sender’s email address.
Have you heard of CAN-SPAM? This longstanding piece of legislation is a popular and important guideline for all email marketers in the U.S.
One major rule in CAN-SPAM is never to use the words “no reply,” or a similar phrase, as your email sender’s name (for example, “noreply@yourcompany.com”).
“No reply” in an email message prevents recipients from responding and even opting out of further emails, which CAN-SPAM protects their right to do so at any time.
Instead, have your automated emails come from a first name (for example, jamie@mycompany.com).”
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