MOZ has introduced a new metric called Brand Authority. It is available in the Moz Pro SEO toolset and the Moz API.

Dr. Peter J. Meyers says, “Brand Authority is a (1-100) score developed by Moz that measures a domain’s total brand strength.

Starting today, you’ll find something new in our Domain Overview tool: a Brand AuthorityTM score for your domain (or any domain you choose to analyze):

 

Screenshot of the Moz Domain Overview tool showing the Brand Authority score for a website

You’ll also see a new visualization – a four-quadrant grid – that compares your Brand Authority and Domain Authority to your closest online competitors. Here’s an example for electric car maker Lucid Motors:

Screenshot comparing your Brand Authority and Domain Authority score to your competitors on a four-quadrant grid

It’s easy to see how Lucid stacks up to their closest search competitors and where they might need to build more authority. Lastly (for now), we’re launching a new API endpoint for API customers to access Brand Authority directly.”

Introducing Brand Authority: Measuring the Unmeasurable

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