The Shift From Digital Transformation to Digital Evolution [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Shift From Digital Transformation to Digital Evolution’ featuring Jill Roberson.
George B. Thomas says, “The problem with the term “digital transformation,” says podcast guest Jill Roberson, is that it implies a one-and-done operation with a beginning and an end.
“When we say transformation, I think of Transformers,” she explains on Episode 557 of Marketing Smarts. “They start as cars and they turn into robots, and they just go back and forth between those two states, but they’re never growing beyond transformation.”
Digital evolution, on the other hand, is an ongoing process. The market is never static, and any company that assumes they’ve “completed” a transition will suffer when the market (or technology) changes.”
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