What Is Marketing Automation And How Does It Work? [Answered]
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online and automate repetitive tasks.
Search Engine Journal contributor Annabelle Nyst has published an article explaining marketing automation.
She says, “Marketing automation can help businesses in several ways, including:
- Speeding up marketing team processes and saving time.
- Improving team and individual productivity.
- Generating and nurturing relationships with leads.
- Improving customer experience and retention.
- Reducing operating costs.
From email marketing campaigns to prospect segmentation, marketing automation simplifies business processes to deliver a better customer experience.”
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