HubSpot Highlights 50 Social Selling Statistics for 2023
Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them, and engage with potential leads.
HubSpot contributor Lestraundra Alfred has published an article featuring
She says, “Whether you’re wondering if social selling is a good investment or what platforms you should leverage to maximize your ROI, this post will provide actionable insights for your business.
Social Selling Statistics
1. Of organizations engaged in social selling, 61% report revenue growth.
2. Sales professionals who use social selling close 40-50% more new business than those who don’t.
3. Social media ranks third among the most effective sales channels, as per HubSpot’s 2023 Sales Strategy & Trends Report.
4. According to LinkedIn, 78% of businesses that use social selling outperform those that don’t.”
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