MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Generative AI-Powered Conversations and the Conversation Automation Index’ featuring David Greenberg.

George B. Thomas says, “New forms of technology result in an entirely new vocabulary. Nobody cared about “likes” before Facebook. Nobody cared about follower count until Twitter (now X).

Conversica CMO David Greenberg believes that AI is going to not only change the way businesses operate but also create new metrics with which to measure success.

“I think about how I treat my leads differently than I have in the past,” he says in Marketing Smarts Episode 558. “In my belief, scoring is going to die because scoring is all about prioritization, it’s about which ones to go after.”

Host George B. Thomas laughs, “I have to go get the smelling salts….to wake the B2B marketers who just fell out when they heard lead-scoring is going to die.”

In the face of new conversational AI metrics, though, that may not be such a radical thought. When Sales conversations are automatically generated, you need a way to figure out whether they were successful that doesn’t rely on relative intent.”

Generative AI-Powered Conversations and the Conversation Automation Index

MarketingProfs

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