What’s a Brand Authority Score? [Video]
Content Marketing Institute has published a new video ‘What’s a Brand Authority Score?’.
The CMI team says, “The new Brand Authority score from Moz measures brand strength through the lens of search prominence. Sure, an “online popularity score” may help you gauge your marketing impact over time. But Robert Rose questions whether moving this needle upward is the right goal to pursue.”
https://www.youtube.com/watch?v=nOIbkCOcnms[uix_video width=’560′ height=’315′ responsive=’true’ url=”]
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