Repurposing content is the practice of reusing all or elements of existing content in order to expand that content’s reach. Repurposed content is typically transformed into a new format.

AWeber contributor Sean Tinney has published an article featuring 10 innovative ways to repurpose your content.

He says, “Anyone who writes regularly, can relate to this – It takes a lot of time and effort just coming up with the right topics. Then on top of that you have to actually write it, and rewrite it, and rewrite it some more.

As a content creator, you don’t just write for one channel, most likely you write for multiple channels – like a blog, newsletter, social media.

There are a few goals you should try to achieve with anything you write:

1 – Don’t be boring
2 – Teach the reader something they may not know
3 – Leave an impression that causes readers to feel like they have to respond or react

Because of these goals (really, they’re my rules for writing engaging content), there are days where you may struggle to come up with content ideas.

Then when you do have an idea, it may take you a few hours to write one piece of content.”

10 Innovative ways to repurpose your content

AWeber

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