The holiday season is here, and AI-powered tools can help you connect with shoppers throughout their journey. Check out these best practices to capture the full value of the holidays:

Google has published a checklist featuring must-do’s to multiply your holiday performance this year.

The Google team says, “The holiday season is here, and this year, AI-powered tools are changing the game. AI can help you uplevel your expertise to identify and capture consumer demand from July to January. About a third of consumers in surveyed markets are spending more time making decisions (30%), considering more brands (30%), and considering more stores/retailers (29%).1 Adapt to these changes in real-time and connect with shoppers throughout their journey, so you can capture the full value of this holiday season.

Do you have what you need to succeed? Here are your must-do’s to multiply your holiday performance.”

Must-do’s to multiply your holiday performance this year

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