Email Marketing Mistakes You Should Avoid
Email has remained one of the most trusted tools for marketing and promotion. By effectively using email platforms, you can give an edge to your business.
Search Engine Journal contributor Himani Kankaria has published an article featuring 19 email marketing mistakes that affect open, click, and conversion rates.
She says, “These mistakes are purely based on my experiences, and examples are just for inspiration and learning purposes.
19 Email Marketing Mistakes That Cost You Big Time Today
1. Missing Out On The Email Purpose
One of the biggest email marketing mistakes is not defining the “why” of the email.
If you don’t know what you want to achieve with your email, you’re efforts are likely in vain.
You need to answer this: Why are you looking to send this email? Some examples might be:
- Attract the right audience.
- Get leads.
- More sign-ups.”
19 Email Marketing Mistakes Affect Open, Click, Conversion Rates
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