Unleashing the Power of Pillar-Based Marketing [Podcast]
MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Unleashing the Power of Pillar-Based Marketing’ featuring Ryan Brock.
George B. Thomas says, “Pillar pages and topic clusters are common topics in Web content marketing, so you may think you know what to expect in a discussion about pillar-based marketing.
However, in Marketing Smarts Episode 560, guest Ryan Brock lays down some pretty controversial statements about his content strategy. At least, controversial to practitioners of traditional SEO.
“Search volume does not matter,” he says. “I don’t think about estimated search volume at all. I don’t think about competition. I don’t think about domain authority. I don’t build links.”
Wow. So what does he think about?
User experience, for one thing. The passion people have, for another. And the way Google’s search algorithm works. To master Google, he explains, you have think like Google.”
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