Eight Tips for Creating SEO-Friendly Social Media Content
By optimizing your social media pages, you can help boost your visibility in search engine results and attract more organic traffic to your website.
Search Engine Land contributor Dale Hanstad has published an article featuring eight tips to create SEO-friendly social media content.
He says, “Once you’ve established your social media profile, it is time to post relevant, optimized messaging and content.
Double down on content and context
Create content that aligns with your audience and consider the context in which your content will be viewed.
For instance, a long-form video on “how to do an oil change” might land better on YouTube, whereas “Everything you need to buy to do an oil change,” might work better as a bite-sized informational video.
Incorporate organic search keyword data
Each social media platform has its unique style and limitations for messages. For instance, every character counts on short-text platforms.
Integrating organic search keyword data into your social media posts (scripts, captions, locations, etc.) can significantly increase your visibility.
Monitor the popular search terms related to your brand, industry, or topic, and use them strategically within your posts.”
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