Entities In SEO: What Are They And Why Do They Matter? [Answered]
Entity SEO is the future of where search engines are headed with regard to choosing what content to rank and determining its meaning.
Search Engine Journal contributor Dixon Jones has published an article answering the question ‘Entities In SEO: What Are They And Why Do They Matter?’
He says, “This article talks about why. It covers:
- What are entities?
- What is the Knowledge Graph?
- A brief history of entities in search: Freebase, Wikidata, and entities.
- How entities work and how they are used for ranking.
- Examples of entities in Google.
- How to optimize for entities.
- Using Schema to help define entities.”
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